Photos are crucial to a business because we are a visual culture. Images capture the imagination and help us understand context without needing to read the fine print. In this age of high mobile-device engagement and social apps, having good marketing photos is more important than ever before. Marketing is all about communicating your value to the customer. Unfortunately, many businesses don’t understand the importance of good marketing photos and how the right styling and consistent imagery can help them not only convey quality but also help them successfully tell their company story and create alignment across their brand. Do you like the photos you post for your business’s social media accounts, on your website or flyer?